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‘Tis The Season: DOOH Was Made For Christmas

On December 20, 2011, in Advertising, Content, Digital Signage, DOOH, Retail, by Tony Hymes

Walking outside the La Fayette Galleries is Paris, France, one definitely cannot lament the lack of Christmas lights. Lit up like a drunk uncle on Christmas Eve, the spectacle certainly puts a passerby in the mood to spend money. Inside the galleries, where Gucci, Dior, and every other brand that this writer cannot afford compete [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Paying Tribute

On September 17, 2011, in Content, Digital Signage, DOOH, Network, by Tony Hymes

On the 10th anniversary of the September 11th attacks, many different forms of remembrance took shape. Across the nation, people showed their grief, sadness, honor, and resolve. In New York City, Presidents Obama and Bush inaugurated the 9/11 memorial. New York City was full of red white and blue, and it was easy to see [...]

Striking A Balance With Your Digital Signage Project

On September 15, 2011, in Content, Digital Signage, DOOH, by Tony Hymes

Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case [...]

Putting The Fun In DOOH

On July 14, 2011, in Advertising, Content, Digital Signage, DOOH, Network, by Tony Hymes

Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]

The Value of DOOH Content

On June 30, 2011, in Advertising, Content, Digital Signage, DOOH, by Tony Hymes

There has been much talk about content, particularly expert Phil Cohen and his site cohenoncontent.com, it is obvious that the content in a DOOH network needs to be relevant and engaging. But one way that DOOH has differed from other media lies in the way it was conceived. Radio shows were created to send out [...]

The Ever-Expanding Business of Content Creation

On June 28, 2011, in Content, Digital Signage, DOOH, Interview, by Tony Hymes

Digital Signage has a very powerful value-proposition for communicating with customers in a certain place. Digital out of home projects can now be well-executed, smart, and capable of delivering high impact. But one place where the DOOH industry could use some work, and the theme that has been catapulting itself around the discussion boards is [...]

All Media Is Social

On June 24, 2011, in Advertising, Content, DOOH, Social Media, by Tony Hymes

No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]

Creating Content on the Fly

On March 17, 2011, in Content, Digital Signage, DOOH, Technology, by Tony Hymes

The new version of Flypaper’s Creator program promises to cut down on the cost of having great content.

Think About Your Employees

On March 14, 2011, in Content, Digital Signage, Kiosk, Network, by Tony Hymes

While venue operators are increasingly embracing DOOH, some of the peope that see it are not customers.