Convergence

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

The Complexities of Mobile

On June 23, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Sprint, the slipping wireless carrier that is a daily presence in USA Today, is doing everyone in digital out of home a favor. Instead of waiting for other marketers to lead the charge into mobile DOOH convergence, they are laying out the technology necessary to educate people about the ways to use their phones in [...]

Tagged with: 2011 • advertising • Android • Bluetooth • call to action • convergence • coupon • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • interactivity • location-based marketing • mobile • mobile convergence • mobile marketing • movie theater • Sprint • strategy • technology • text messaging • Tony Hymes • WiFi

RMG Increases Its Reach

On May 10, 2011, in Advertising, Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]

Tagged with: 2011 • advertising • Blue Bite • convergence • David Bruce • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • growth • interactivity • interview • mobile • mobile convergence • Near Field Communications • networks • NFC • Reach Media Group • rich media • RMG • smartphone apps • technology • Tony Hymes

Digital Summertime, Out of Home

On May 5, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, by Tony Hymes

Cool winds still blow in the Northeast, the warmer days are long overdue. Attentions are much focused on shedding layers, and around the country kids are anxiously awaiting their last days of school. Summertime draws people outside and, in the past, away from technology. But increasingly, people are bringing their technology with them. In the [...]

Tagged with: 2011 • advertising • apps • consumers • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • interactivity • mobile • on the go • path to purchase • smartphone apps • social media • summer • summertime • technology • Tony Hymes • transit

DSA Names Brian Ardinger President

On May 4, 2011, in Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

It was not long ago that emerging technologies viewed each other as nemeses, wary of developments that could cut into their fragile revenue streams. As the successful technologies grew, they began to see convergence as a benefit, and a way to reach ever more people: crucial in public facing engagement technology like kiosks and digital [...]