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CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Raising Capital & Defining Success

On July 11, 2011, in Data, Digital Signage, Interview, Operational, by Tony Hymes

Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]

IBM’s Smarter Consumer Study, a Gold Mine for Global Retailers

On May 11, 2011, in Data, Digital Signage, DOOH, Mobile, Retail, Technology, by Tony Hymes

With more information than ever at our fingertips, we have become smarter consumers. According to Dave Rodgerson at IBM, “we are all instrumented in one way or another.” Whether the technology is handheld, location-based, or in the home, “as a result of that technology, we are far more integrated with one another.” So what does [...]

The Confidence To Buy

On March 31, 2011, in Advertising, Data, Digital Signage, DOOH, Network, Technology, by Tony Hymes

Digital out of home networks, like any complex technological system, are comprised of a lot of moving parts; different softwares, media players, and screens. Once you compile a network of networks, things become exponentially more complicated. But as network ad-exchanges are seeing, there is strength in numbers and selection. rVue, a demand-side platform made up [...]

Counting People, and Eyes

On March 29, 2011, in Advertising, Data, Digital Signage, DOOH, Network, by Tony Hymes

Metrics are the biggest asset a DOOH network has, and the key to sales. The DP-AA recently released guidelines for the measurement of networks with the ultimate goal of enabling more ad spending. Without metrics, each sale happens on different terms, often with incorrect expectations. Kelly McGillivray, Chief Methodologist at peoplecount, a Canadian research firm, [...]

Local Cable TV Ad Spending Rises

On March 4, 2011, in Advertising, Data, Digital Signage, DOOH, Network, by Tony Hymes

Cable advertising is becoming increasingly targeted by location, great news for DOOH.

Patrick Quinn Educates The Masses

On February 22, 2011, in Advertising, Convergence, Data, DOOH, Network, by Tony Hymes

The first look at the brand new PQ Media Global DOOH Forecast report shows its immediate value.