CETW Follow Up
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]
With more information than ever at our fingertips, we have become smarter consumers. According to Dave Rodgerson at IBM, “we are all instrumented in one way or another.” Whether the technology is handheld, location-based, or in the home, “as a result of that technology, we are far more integrated with one another.” So what does [...]
Digital out of home networks, like any complex technological system, are comprised of a lot of moving parts; different softwares, media players, and screens. Once you compile a network of networks, things become exponentially more complicated. But as network ad-exchanges are seeing, there is strength in numbers and selection. rVue, a demand-side platform made up [...]
Metrics are the biggest asset a DOOH network has, and the key to sales. The DP-AA recently released guidelines for the measurement of networks with the ultimate goal of enabling more ad spending. Without metrics, each sale happens on different terms, often with incorrect expectations. Kelly McGillivray, Chief Methodologist at peoplecount, a Canadian research firm, [...]
Cable advertising is becoming increasingly targeted by location, great news for DOOH.
The first look at the brand new PQ Media Global DOOH Forecast report shows its immediate value.
