Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]
Digital Signage has a very powerful value-proposition for communicating with customers in a certain place. Digital out of home projects can now be well-executed, smart, and capable of delivering high impact. But one place where the DOOH industry could use some work, and the theme that has been catapulting itself around the discussion boards is [...]
There are those companies that have been around the digital out of home industry for years, becoming recognized for successfully building up partnerships and moving their companies to global levels. Two of these companies recently merged, forming what some are calling the first true digital signage merger yet. To cite the oft-quoted Lyle Bunn in [...]
The path to attaining investment and financing for digital out of home projects and companies themselves is a two way street that sometimes resembles rush hour in Los Angeles. According to Ira Terk, CEO of UR-Channel, featured in our first article and anchor to this series on DOOH Investing, one of the realities of digital [...]
“Think about what you don’t see” – Deryk Powell As seen in our introductory article to this Understanding Installation & Deployment Series with the help of Deryk Powell, COO of Velociti, installation and deployment costs on a digital out of home network or interactive technology can take between 10-25% of the total cost of the [...]
All of the buzz around DOOH has been attracting a lot of eyes from international and domestic investors looking to find target companies to acquire and/or grow. It is important that the different stages of investing are understood by the executives of these digital out of home companies to maximize their chances of success and [...]
In a budding industry, many opportunists float around, figuring out ideas and paths to success. While digital out of home has been around for a while, it is still very much in a stage of development. For some DOOH networks, success for these opportunists comes faster: a good niche, well-executed planning and top-notch sales people [...]
RMG Increases Its Reach
How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]
It was not long ago that emerging technologies viewed each other as nemeses, wary of developments that could cut into their fragile revenue streams. As the successful technologies grew, they began to see convergence as a benefit, and a way to reach ever more people: crucial in public facing engagement technology like kiosks and digital [...]
