In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
An interesting post from Paul Flanigan on DigitalSignageToday about the “Field Of Dreams” quote, If You Build it They Will Come, Really. Flanigan is an expert on creating a compelling experience and content is his charge. Now working with Saddle Ranch Productions, his blog experiate.net links to our DOOHFinder with some of his most educational [...]
Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]
On the 10th anniversary of the September 11th attacks, many different forms of remembrance took shape. Across the nation, people showed their grief, sadness, honor, and resolve. In New York City, Presidents Obama and Bush inaugurated the 9/11 memorial. New York City was full of red white and blue, and it was easy to see [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
Digital signage is a complicated animal that has often times bucked investors and project managers. But a new effort is underway to tame this beast, and what it provides goes beyond its name. The Digital Screenmedia Association this morning held a press demo for their new ROI Calculator, an advanced spreadsheet template that allows those [...]
The word scorching may not aptly describe all hot situations, but for most of the country it is an understatement this week as temperatures rise faster than the cap ex on a poorly planned digital signage project (zing!). Record temperatures from Michigan to Miami are limiting excessive movements, oppressing bodies with humidity, and increasing the [...]
Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]
As many outlets have reported, the World Health Organization has determined that cell phones can cause cancer. Some are discussing how this might be a major blow to the exploding mobile industry, as people will all of a sudden stop using their phones. A few are even comparing mobile devices to cigarettes, or other carcinogens. [...]
