After an end of summer vacation out west and some much needed time away, DOOH.com has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social [...]
The doomsayers predicting the end of the world on May 21st, 2011 looked a little dumb once the date passed and there was no reckoning. Had they predicted this week for the Northeastern United States and there would’ve been a lot more people paying attention. A relatively strong earthquake and a hurricane. Two firsts for [...]
The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]
The word scorching may not aptly describe all hot situations, but for most of the country it is an understatement this week as temperatures rise faster than the cap ex on a poorly planned digital signage project (zing!). Record temperatures from Michigan to Miami are limiting excessive movements, oppressing bodies with humidity, and increasing the [...]
Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]
“Think about what you don’t see” – Deryk Powell As seen in our introductory article to this Understanding Installation & Deployment Series with the help of Deryk Powell, COO of Velociti, installation and deployment costs on a digital out of home network or interactive technology can take between 10-25% of the total cost of the [...]
All of the buzz around DOOH has been attracting a lot of eyes from international and domestic investors looking to find target companies to acquire and/or grow. It is important that the different stages of investing are understood by the executives of these digital out of home companies to maximize their chances of success and [...]
The remaining days are quickly being crossed off the calendar leading up to the InfoComm show in Orlando, Florida. This huge Audio/Visual technology show is the industry’s opportunity to show off its wares and new ideas for better communication. Last year Unified Communications demanded a lot of attention as bandwidth and connectivity has finally enabled [...]
Understanding Installation & Deployment A frequently overlooked part of digital out of home, the physical deployment and installation of a network or single screen is of immense importance. Installation is what enables every part of the ROI model to succeed, it’s what keeps content going, and it’s what keeps the screens on the wall. Since [...]
In a budding industry, many opportunists float around, figuring out ideas and paths to success. While digital out of home has been around for a while, it is still very much in a stage of development. For some DOOH networks, success for these opportunists comes faster: a good niche, well-executed planning and top-notch sales people [...]
