Director of Technologies at Powerhouse Retail Services Ben Morgan lists what needs to go into a successful digital out of home technology installation
To an outsider, a digital out of home network seems simple enough. That’s the point. The only reason it ends up looking so simple is a complicated installation process that begins at ideation. Like any formal outdoor advertising, permits are often needed and can be a process that is overlooked by the excited planner who is already talking about which screens to use.
Powerhouse Retail Services provides surveying, installation, and upkeep that actually maintains DOOH networks, kiosks, and ATMs. Nobody wants to trust their bank card to a scuffed up and damaged ATM, for example.
Ben Morgan explained how technologies enable them to manage upkeep and get technicians out to locations quickly to minimize downtime. Anyone thinking about rolling out a network should talk to installation advisors to factor this in correctly to the business plans and timetables.
Watch the full interview with Ben Morgan for more information.
