To an outsider, a digital out of home network seems simple enough. That’s the point. The only reason it ends up looking so simple is a complicated installation process that begins at ideation. Like any formal outdoor advertising, permits are often needed and can be a process that is overlooked by the excited planner who is already talking about which screens to use.
Powerhouse Retail Services provides surveying, installation, and upkeep that actually maintains DOOH networks, kiosks, and ATMs. Nobody wants to trust their bank card to a scuffed up and damaged ATM, for example.
Ben Morgan explained how technologies enable them to manage upkeep and get technicians out to locations quickly to minimize downtime. Anyone thinking about rolling out a network should talk to installation advisors to factor this in correctly to the business plans and timetables.
Watch the full interview with Ben Morgan for more information.
Tony Hymes is the Editor of the Digital Out Of Home industry website DOOH.com. He produces introductory videos of the companies working across the space from digital signage hardware providers to content companies, DOOH networks, consultants, and software groups. Tony Hymes writes extensively about the strategies behind DOOH advertising, digital signage networks and deployments, and customer engagement trends.