J.R. Alaoui of Eyeris Networks explains how he has arranged a turn-key, out of the box, complete digital out of home network franchise that could change the face of DOOH.
There is no question that digital out of home is attracting new investors everyday. More and more people are seeing the growth numbers and the growing number of screens everywhere and want to be a part of one of the shining stars in the advertising and technology worlds. Yet there are challenges, it is complicated, and without help it is frustrating.
Scalability has long been one of the keys to a successful network. Taking this idea to the next level is Eyeris Networks. If networks should be able to be scaled, why not segment the parts and create a franchising system?
J.R. Alaoui and his company have created a full network system, from deployment and installation, through technology, content delivery, the content itself, and even on to day-two services like upkeep and advertising. A fascinating idea, it could make the industry more accessible to quicker cash as a few investors see if it’s worth it. As the franchise network grows, it will only grow stronger, because it will deliver more impressions to advertisers in increasingly niche segments.
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Tony Hymes is the Editor of the Digital Out Of Home industry website DOOH.com. He produces introductory videos of the companies working across the space from digital signage hardware providers to content companies, DOOH networks, consultants, and software groups. Tony Hymes writes extensively about the strategies behind DOOH advertising, digital signage networks and deployments, and customer engagement trends.