The best digital signage projects are the ones that are managed continuously and easily after deployment. The software that powers digital signage is the portal for both managers and viewers, and it’s what end-users spend the most time with over the life of a project. It needs to be good. Four Winds Interactive, a digital [...]
The best digital signage projects are the ones that are managed continuously and easily after deployment. The software that powers digital signage is the portal for both managers and viewers, and it’s what end-users spend the most time with over the life of a project. It needs to be good.
Four Winds Interactive, a digital signage software company, has found that providing a single software platform across all verticals is the most efficient way to deliver content and control to end users. The platform can then be configured to include menu board function, promotions, and guest room TV channels (for hospitality) said David Levin, President of FWI. “The real advantage is the flexibility to create interactive and noninteractive experiences.”
When things get interactive they become incredibly useful, as FWI is seeing on cruise ships currently floating around the ocean. Their way-finding boards help big numbers of people get around a huge environment. “For a lot of people it’s their first time there, they have to find their way around, and being able to do that in a touch environment is a lot easier,” Levin explained. After two and half years working with cruise lines, FWI has learned to constantly evolve the different applications.
For the guest, interactive experiences allow them to search at their pace and explore a few more things than they might have looked at before. “The first step isn’t promotion but rather helping the guest understand what’s there, then we can provide additional information about that venue, what the hours are, check out the menu, and see if there are any promotions. Hit a button and it shows them step by step directions how to get there.”
One new development is a little less glamorous, “something that we added this year that sounds really simple but is a great advantage for the passengers is a restroom finder, which highlights all of the restrooms on the ship. That is a common place that guests are looking for, it might not be sexy but it’s highly useful,” said Levin.
“Also new is our guest services kiosk, comprised of a personal calendar, finances, print and email options, and flight check in, are becoming very popular,” said Levin. After already completing projects on six different cruise ships, FWI is looking to go full steam ahead.
Tony Hymes is the Editor of the Digital Out Of Home industry website DOOH.com. He produces introductory videos of the companies working across the space from digital signage hardware providers to content companies, DOOH networks, consultants, and software groups. Tony Hymes writes extensively about the strategies behind DOOH advertising, digital signage networks and deployments, and customer engagement trends.