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The Moment Is Now

On February 23, 2012, in Social Media, Technology, by Tony Hymes

Digital technology is adapting to the newest elements, advancements, and potentials that the accelerating growth of demand commands. Technology is getting so incredibly advanced that it is hard to find a place where it doesn’t exist. Soon even Eskimos will have iPhones, probably the white ones. There will be digital billboards in places that only [...]

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On Cellphones On Subways

On February 13, 2012, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]

Salespeople In The Age Of The Smarter Consumer

On February 7, 2012, in Retail, Technology, by Tony Hymes

Smart phones, smart grids, smart cars, smarties; everything these days is being chalked up to intelligence (Smarties are purely delicious). There has been and will continue to be, a lot of talk about a phenomenon called the “Smart Consumer.” These consumers are not measured by their IQs, of course, for it is often those with [...]

Windows Phone Finally Opens The Shades

On January 26, 2012, in DOOH, Mobile, Technology, by Tony Hymes

Nokia reported better than expected sales this past quarter of their Lumia Windows Phone. Though Nokia is still reeling from their old Symbian operating system, there is finally some potential in the numbers. Over 1 million sold. There is however a lot of catching up to do in order to make Windows Phones into anything [...]

Top 5 Reasons Why Top 5 Lists Get Shared

On January 17, 2012, in Mobile, Social Media, by Tony Hymes

People love lists. Lists are orderly, they are clean, they put things in a clear perspective that is easily understood. People are used to lists; to seeing their names in them, finding services, or looking for jobs. Now in the online writing and blogging space, Top # posts are becoming common. It is fitting then, [...]

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The LinkedIn Conundrum

On January 12, 2012, in Social Media, by Tony Hymes

It is an unspoken (but often cited) rule of LinkedIn that everyone accepts pretty much everyone else’s invitations. True, some people have their privacy settings high and require an email address first, but the vast majority of those who are linked in do not, and are therefore accessible by invitation requests to connect. This is [...]

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Smartphone Addiction: Goodbye to Patience

On January 9, 2012, in Mobile, Technology, by Tony Hymes

Mobile phones are rapidly altering how we approach everything in our lives. Now, instead of relying on knowledge and information retained in our brains, we have little need to remember anything. All of our contacts are in one place, and if we don’t have a direct phone number or email we have access to them [...]

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The 2012 Campaign to End Excessive Hyperbole

On January 4, 2012, in Social Media, by Tony Hymes

Let’s start off 2012 with a nice rant: In our digital age where everything competes for attention against everything else, we as a society have lost all credibility. “This is the funniest things I have ever seen in my entire life.” “I laughed so hard, I died, I LITERALLY died.” “They have the best burgers [...]

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