In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
Tagged with: 2011 • ad sales • advertising • case studies • digital out of home • digital out of home media • digital signage • donated space • DOOH • dooh.com • doohsocial • DP-AA • education • emerging media • growth • industry • information • legitimacy • networks • non-profits • proof • sales • strategy • technology • Tony Hymes
Digital out of home networks, like any complex technological system, are comprised of a lot of moving parts; different softwares, media players, and screens. Once you compile a network of networks, things become exponentially more complicated. But as network ad-exchanges are seeing, there is strength in numbers and selection. rVue, a demand-side platform made up [...]
Tagged with: 2011 • ad sales • advertising • digital out of home • digital signage • DOOH • dooh.com • doohsocial • free analytics • growth • impressions • Jason Kates • network aggregator • networks • proof of performance • proof of play • rVue • technology • Tony Hymes
