Mobile phones are rapidly altering how we approach everything in our lives. Now, instead of relying on knowledge and information retained in our brains, we have little need to remember anything. All of our contacts are in one place, and if we don’t have a direct phone number or email we have access to them [...]
No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]
Cool winds still blow in the Northeast, the warmer days are long overdue. Attentions are much focused on shedding layers, and around the country kids are anxiously awaiting their last days of school. Summertime draws people outside and, in the past, away from technology. But increasingly, people are bringing their technology with them. In the [...]
Bob Greene’s recent article for CNN about static ads in the bottom of the bins at security checkpoints in airports highlights yet another way to reach consumers.