CETW Follow Up
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
The ability for digital signage to recognize who is in front of its screen has been pioneered by a number of companies to change the retail and DOOH advertising space. Targeting to a specific gender and age group vastly limits waste, and ensures that the experience is more relevant for the user. While it might [...]
Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case [...]
Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]
There has been much talk about content, particularly expert Phil Cohen and his site cohenoncontent.com, it is obvious that the content in a DOOH network needs to be relevant and engaging. But one way that DOOH has differed from other media lies in the way it was conceived. Radio shows were created to send out [...]
Digital Signage has a very powerful value-proposition for communicating with customers in a certain place. Digital out of home projects can now be well-executed, smart, and capable of delivering high impact. But one place where the DOOH industry could use some work, and the theme that has been catapulting itself around the discussion boards is [...]
No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]
Metrics are the biggest asset a DOOH network has, and the key to sales. The DP-AA recently released guidelines for the measurement of networks with the ultimate goal of enabling more ad spending. Without metrics, each sale happens on different terms, often with incorrect expectations. Kelly McGillivray, Chief Methodologist at peoplecount, a Canadian research firm, [...]
The new version of Flypaper’s Creator program promises to cut down on the cost of having great content.
While venue operators are increasingly embracing DOOH, some of the peope that see it are not customers.
