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On Cellphones On Subways

On February 13, 2012, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]

Windows Phone Finally Opens The Shades

On January 26, 2012, in DOOH, Mobile, Technology, by Tony Hymes

Nokia reported better than expected sales this past quarter of their Lumia Windows Phone. Though Nokia is still reeling from their old Symbian operating system, there is finally some potential in the numbers. Over 1 million sold. There is however a lot of catching up to do in order to make Windows Phones into anything [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

The Value of DOOH Content

On June 30, 2011, in Advertising, Content, Digital Signage, DOOH, by Tony Hymes

There has been much talk about content, particularly expert Phil Cohen and his site cohenoncontent.com, it is obvious that the content in a DOOH network needs to be relevant and engaging. But one way that DOOH has differed from other media lies in the way it was conceived. Radio shows were created to send out [...]

The Complexities of Mobile

On June 23, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Sprint, the slipping wireless carrier that is a daily presence in USA Today, is doing everyone in digital out of home a favor. Instead of waiting for other marketers to lead the charge into mobile DOOH convergence, they are laying out the technology necessary to educate people about the ways to use their phones in [...]

RMG Increases Its Reach

On May 10, 2011, in Advertising, Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]

DSA Names Brian Ardinger President

On May 4, 2011, in Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

It was not long ago that emerging technologies viewed each other as nemeses, wary of developments that could cut into their fragile revenue streams. As the successful technologies grew, they began to see convergence as a benefit, and a way to reach ever more people: crucial in public facing engagement technology like kiosks and digital [...]

Wave On, Wave Off

On March 24, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, Retail, Technology, by Tony Hymes

Controlling digital signage is getting much more advanced, and fun.

Android Tops BlackBerry

On March 8, 2011, in Advertising, Convergence, DOOH, Mobile, Technology, by Tony Hymes

The epic rise of Android has finally made it the most popular smartphone operating system in the US.

Jose Avalos: We’ve Come A Long Way

On February 24, 2011, in Digital Signage, DOOH, Network, Technology, by Tony Hymes

A look at yesterday versus today and the shape of things to come highlights Intel’s ingenuity and ideas for further DOOH industry growth.