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On Cellphones On Subways

On February 13, 2012, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]

Salespeople In The Age Of The Smarter Consumer

On February 7, 2012, in Retail, Technology, by Tony Hymes

Smart phones, smart grids, smart cars, smarties; everything these days is being chalked up to intelligence (Smarties are purely delicious). There has been and will continue to be, a lot of talk about a phenomenon called the “Smart Consumer.” These consumers are not measured by their IQs, of course, for it is often those with [...]

Windows Phone Finally Opens The Shades

On January 26, 2012, in DOOH, Mobile, Technology, by Tony Hymes

Nokia reported better than expected sales this past quarter of their Lumia Windows Phone. Though Nokia is still reeling from their old Symbian operating system, there is finally some potential in the numbers. Over 1 million sold. There is however a lot of catching up to do in order to make Windows Phones into anything [...]

It’s That Time Of Year: A Look Ahead For DOOH in 2016

On December 22, 2011, in Digital Signage, DOOH, Kiosk, Mobile, Social Media, Technology, by Tony Hymes

When the end of the year comes around and us writers can’t come up with more things to say and want to take a break over the holidays, we do our “look ahead” article with the predictions for the coming year. Well, anyone in the industry who works with technology probably already knows what will [...]

‘Tis The Season: DOOH Was Made For Christmas

On December 20, 2011, in Advertising, Content, Digital Signage, DOOH, Retail, by Tony Hymes

Walking outside the La Fayette Galleries is Paris, France, one definitely cannot lament the lack of Christmas lights. Lit up like a drunk uncle on Christmas Eve, the spectacle certainly puts a passerby in the mood to spend money. Inside the galleries, where Gucci, Dior, and every other brand that this writer cannot afford compete [...]

Selling DOOH: Individual Case Studies

On December 16, 2011, in Digital Signage, DOOH, Network, by Tony Hymes

In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]

Not All DOOH Networks Are Good Ideas

On December 13, 2011, in Advertising, Digital Signage, DOOH, Network, by Tony Hymes

An interesting post from Paul Flanigan on DigitalSignageToday about the “Field Of Dreams” quote, If You Build it They Will Come, Really. Flanigan is an expert on creating a compelling experience and content is his charge. Now working with Saddle Ranch Productions, his blog experiate.net links to our DOOHFinder with some of his most educational [...]

How Many DOOH Networks Are Out There?

On November 16, 2011, in Advertising, Digital Signage, DOOH, Network, Technology, by Tony Hymes

Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]

The Complete Digitizations Of Ourselves

On November 14, 2011, in Social Media, Technology, by Tony Hymes

People worry about security cameras in public places that track movements and record footage onto decks and hard drives just in case something happens. Some fret that this step into our privacy is taking things a bit too far, though security cameras now survey more acres of cityscape and even rural freeway sections. Most people [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]