Digital signage is a complicated animal that has often times bucked investors and project managers. But a new effort is underway to tame this beast, and what it provides goes beyond its name. The Digital Screenmedia Association this morning held a press demo for their new ROI Calculator, an advanced spreadsheet template that allows those [...]
Tagged with: 2011 • advertising • David Drain • digital out of home • digital out of home media • Digital Screenmedia Association • digital signage • DOOH • dooh.com • doohsocial • DSA • education • execution • industry • investing • member benefit • networks • planning • press demo • retail • return on investment • return on objective • ROI Calculator • strategy • technology • Tony Hymes
It was not long ago that emerging technologies viewed each other as nemeses, wary of developments that could cut into their fragile revenue streams. As the successful technologies grew, they began to see convergence as a benefit, and a way to reach ever more people: crucial in public facing engagement technology like kiosks and digital [...]
Tagged with: 2011 • advertising • Brian Ardinger • convergence • David Drain • digital out of home • digital out of home media • Digital Screenmedia Association • digital signage • DOOH • dooh.com • doohsocial • DSA • education • growth • industry • information • interview • mobile • mobile convergence • Nanonation • President • technology • Tony Hymes







