Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]
It’s That Time Of Year: A Look Ahead For DOOH in 2016
When the end of the year comes around and us writers can’t come up with more things to say and want to take a break over the holidays, we do our “look ahead” article with the predictions for the coming year. Well, anyone in the industry who works with technology probably already knows what will [...]
Walking outside the La Fayette Galleries is Paris, France, one definitely cannot lament the lack of Christmas lights. Lit up like a drunk uncle on Christmas Eve, the spectacle certainly puts a passerby in the mood to spend money. Inside the galleries, where Gucci, Dior, and every other brand that this writer cannot afford compete [...]
In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
An interesting post from Paul Flanigan on DigitalSignageToday about the “Field Of Dreams” quote, If You Build it They Will Come, Really. Flanigan is an expert on creating a compelling experience and content is his charge. Now working with Saddle Ranch Productions, his blog experiate.net links to our DOOHFinder with some of his most educational [...]
Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]
The Complete Digitizations Of Ourselves
People worry about security cameras in public places that track movements and record footage onto decks and hard drives just in case something happens. Some fret that this step into our privacy is taking things a bit too far, though security cameras now survey more acres of cityscape and even rural freeway sections. Most people [...]
CETW Follow Up
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
The usual faces turned up at CETW in New York City yesterday as the engagement-oriented trade show sought to attract buyers and advertisers to a heavily under construction Javits Center on Manhattan’s west side. Underway are the efforts of digital signage, mobile, and kiosks providers to lure new contracts amid a market that is less [...]
The ability for digital signage to recognize who is in front of its screen has been pioneered by a number of companies to change the retail and DOOH advertising space. Targeting to a specific gender and age group vastly limits waste, and ensures that the experience is more relevant for the user. While it might [...]
