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Selling DOOH: Individual Case Studies

On December 16, 2011, in Digital Signage, DOOH, Network, by Tony Hymes

In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]

The Curse Of Attractive Numbers

On July 7, 2011, in Advertising, Digital Signage, DOOH, by Tony Hymes

Everyone in the digital out of home industry knows that audience metrics, evaluated by a third party metrics agency, is the key to successfully selling advertising. The DP-AA has done a great job in trying to standardize how people define the reach and frequency of their network. But the learning curve of DOOH has been [...]

Case Studies in Success, and Failure

On March 23, 2011, in Advertising, DOOH, Network, by Tony Hymes

The DP-AA is finally making case studies available regarding DOOH advertising, year-round.