In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
Tagged with: 2011 • ad sales • advertising • case studies • digital out of home • digital out of home media • digital signage • donated space • DOOH • dooh.com • doohsocial • DP-AA • education • emerging media • growth • industry • information • legitimacy • networks • non-profits • proof • sales • strategy • technology • Tony Hymes
Everyone in the digital out of home industry knows that audience metrics, evaluated by a third party metrics agency, is the key to successfully selling advertising. The DP-AA has done a great job in trying to standardize how people define the reach and frequency of their network. But the learning curve of DOOH has been [...]
Tagged with: 2011 • advertising • advertising sales • audience metrics • conformity • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • DP-AA • education • growth • guidelines • industry • negative • networks • numbers • sales • technology • Tony Hymes
The DP-AA is finally making case studies available regarding DOOH advertising, year-round.
Tagged with: 2011 • advertising • case studies • digital out of home • digital place based media • DOOH • dooh.com • doohsocial • DP-AA • education • failure • industry • information • networks • success • technology • Tony Hymes







