In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]
Triple-digit Growth – Can the Digital Signage Industry Handle it? – Lyle Bunn
This is a guest article put together by Lyle Bunn regarding the upcoming Digital Signage Investor Conference By Lyle Bunn Sept. 20 2011 Recent analyst reports forecast ongoing double digital growth for the Dynamic Signage industry in terms of display shipments, advertising and overall industry revenues. DisplaySearch, iSupply, PQ Media, ABI Research, Northern Sky Research, [...]
On the 10th anniversary of the September 11th attacks, many different forms of remembrance took shape. Across the nation, people showed their grief, sadness, honor, and resolve. In New York City, Presidents Obama and Bush inaugurated the 9/11 memorial. New York City was full of red white and blue, and it was easy to see [...]
Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case [...]
After an end of summer vacation out west and some much needed time away, DOOH.com has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social [...]
The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]
Customer Service lines say that they record some phone conversations for training or quality control purposes. The truth is, they record every conversation, to make sure that their agents don’t promise anything they can’t deliver. They also record conversations to justify hanging up on extremely rude and angry callers. Having a complaints department is a [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
