The Moment Is Now
Digital technology is adapting to the newest elements, advancements, and potentials that the accelerating growth of demand commands. Technology is getting so incredibly advanced that it is hard to find a place where it doesn’t exist. Soon even Eskimos will have iPhones, probably the white ones. There will be digital billboards in places that only [...]
The 2012 Campaign to End Excessive Hyperbole
Let’s start off 2012 with a nice rant: In our digital age where everything competes for attention against everything else, we as a society have lost all credibility. “This is the funniest things I have ever seen in my entire life.” “I laughed so hard, I died, I LITERALLY died.” “They have the best burgers [...]
It’s That Time Of Year: A Look Ahead For DOOH in 2016
When the end of the year comes around and us writers can’t come up with more things to say and want to take a break over the holidays, we do our “look ahead” article with the predictions for the coming year. Well, anyone in the industry who works with technology probably already knows what will [...]
The Complete Digitizations Of Ourselves
People worry about security cameras in public places that track movements and record footage onto decks and hard drives just in case something happens. Some fret that this step into our privacy is taking things a bit too far, though security cameras now survey more acres of cityscape and even rural freeway sections. Most people [...]
CETW Follow Up
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]
The incredible popularity and success of Groupon illustrates how social media can drive business.
