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On Cellphones On Subways

On February 13, 2012, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]

Top 5 Reasons Why Top 5 Lists Get Shared

On January 17, 2012, in Mobile, Social Media, by Tony Hymes

People love lists. Lists are orderly, they are clean, they put things in a clear perspective that is easily understood. People are used to lists; to seeing their names in them, finding services, or looking for jobs. Now in the online writing and blogging space, Top # posts are becoming common. It is fitting then, [...]

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Selling DOOH: Individual Case Studies

On December 16, 2011, in Digital Signage, DOOH, Network, by Tony Hymes

In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]

How Many DOOH Networks Are Out There?

On November 16, 2011, in Advertising, Digital Signage, DOOH, Network, Technology, by Tony Hymes

Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Triple-digit Growth – Can the Digital Signage Industry Handle it? – Lyle Bunn

On September 28, 2011, in Digital Signage, DOOH, by Tony Hymes

This is a guest article put together by Lyle Bunn regarding the upcoming Digital Signage Investor Conference By Lyle Bunn Sept. 20 2011 Recent analyst reports forecast ongoing double digital growth for the Dynamic Signage industry in terms of display shipments, advertising and overall industry revenues. DisplaySearch, iSupply, PQ Media, ABI Research, Northern Sky Research, [...]

Striking A Balance With Your Digital Signage Project

On September 15, 2011, in Content, Digital Signage, DOOH, by Tony Hymes

Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case [...]

After A Hiatus, More DOOH.com

On September 14, 2011, in Digital Signage, DOOH, General, Operational, by Tony Hymes

After an end of summer vacation out west and some much needed time away, DOOH.com has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social [...]

Understanding Installation & Deployment Series Pt 3: Connectivity

On August 25, 2011, in Digital Signage, DOOH, Operational, Technology, by Tony Hymes

The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]

Do You Have The Time, To Listen To Me Whine?

On August 17, 2011, in DOOH, Kiosk, Retail, Technology, by Tony Hymes

Customer Service lines say that they record some phone conversations for training or quality control purposes. The truth is, they record every conversation, to make sure that their agents don’t promise anything they can’t deliver. They also record conversations to justify hanging up on extremely rude and angry callers. Having a complaints department is a [...]