Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]
After an end of summer vacation out west and some much needed time away, DOOH.com has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social [...]
Normally I try to keep my personal opinions out of the articles that I write because I don’t want to overshadow the message. But this article is not one of those. This article is purely an excitement piece for the cherry on top of the delicious cake that is the University of Michigan Football Stadium [...]
The doomsayers predicting the end of the world on May 21st, 2011 looked a little dumb once the date passed and there was no reckoning. Had they predicted this week for the Northeastern United States and there would’ve been a lot more people paying attention. A relatively strong earthquake and a hurricane. Two firsts for [...]
The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]
“Think about what you don’t see” – Deryk Powell As seen in our introductory article to this Understanding Installation & Deployment Series with the help of Deryk Powell, COO of Velociti, installation and deployment costs on a digital out of home network or interactive technology can take between 10-25% of the total cost of the [...]
Understanding Installation & Deployment A frequently overlooked part of digital out of home, the physical deployment and installation of a network or single screen is of immense importance. Installation is what enables every part of the ROI model to succeed, it’s what keeps content going, and it’s what keeps the screens on the wall. Since [...]
J.R. Alaoui of Eyeris Networks explains how he has arranged a turn-key, out of the box, complete digital out of home network franchise that could change the face of DOOH.