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On Cellphones On Subways

On February 13, 2012, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Paris vs. New York. Normally compared in a sort of classical vs. modern debate framed around the mentalities of the people and their respective histories. Those of us lucky enough to spend ample time in both places know that there are differences between the cultures that are inexplicably deep. Sometimes the differences are immediately obvious, [...]

Windows Phone Finally Opens The Shades

On January 26, 2012, in DOOH, Mobile, Technology, by Tony Hymes

Nokia reported better than expected sales this past quarter of their Lumia Windows Phone. Though Nokia is still reeling from their old Symbian operating system, there is finally some potential in the numbers. Over 1 million sold. There is however a lot of catching up to do in order to make Windows Phones into anything [...]

It’s That Time Of Year: A Look Ahead For DOOH in 2016

On December 22, 2011, in Digital Signage, DOOH, Kiosk, Mobile, Social Media, Technology, by Tony Hymes

When the end of the year comes around and us writers can’t come up with more things to say and want to take a break over the holidays, we do our “look ahead” article with the predictions for the coming year. Well, anyone in the industry who works with technology probably already knows what will [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Facial Recognition, The Cutting Edge

On October 11, 2011, in Advertising, Digital Signage, DOOH, Technology, by Tony Hymes

The ability for digital signage to recognize who is in front of its screen has been pioneered by a number of companies to change the retail and DOOH advertising space. Targeting to a specific gender and age group vastly limits waste, and ensures that the experience is more relevant for the user. While it might [...]

Do You Have The Time, To Listen To Me Whine?

On August 17, 2011, in DOOH, Kiosk, Retail, Technology, by Tony Hymes

Customer Service lines say that they record some phone conversations for training or quality control purposes. The truth is, they record every conversation, to make sure that their agents don’t promise anything they can’t deliver. They also record conversations to justify hanging up on extremely rude and angry callers. Having a complaints department is a [...]

Full Sail On The Four Winds Fleet

On August 9, 2011, in Digital Signage, DOOH, Kiosk, Technology, by Tony Hymes

The best digital signage projects are the ones that are managed continuously and easily after deployment. The software that powers digital signage is the portal for both managers and viewers, and it’s what end-users spend the most time with over the life of a project. It needs to be good. Four Winds Interactive, a digital [...]

Putting The Fun In DOOH

On July 14, 2011, in Advertising, Content, Digital Signage, DOOH, Network, by Tony Hymes

Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]

Stop Glaring At Me

On June 29, 2011, in Digital Signage, DOOH, Technology, by Tony Hymes

The sun is out and as the last remaining days of June give way to the mid-summer months of July and August, people head outside to enjoy it, at least here in North America. Digital out of home marketers and installers are happy as people leave their homes and step onto our turf. But as [...]

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All Media Is Social

On June 24, 2011, in Advertising, Content, DOOH, Social Media, by Tony Hymes

No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]