After an end of summer vacation out west and some much needed time away, DOOH.com has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social [...]
The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
The best digital signage projects are the ones that are managed continuously and easily after deployment. The software that powers digital signage is the portal for both managers and viewers, and it’s what end-users spend the most time with over the life of a project. It needs to be good. Four Winds Interactive, a digital [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]
Digital Signage has a very powerful value-proposition for communicating with customers in a certain place. Digital out of home projects can now be well-executed, smart, and capable of delivering high impact. But one place where the DOOH industry could use some work, and the theme that has been catapulting itself around the discussion boards is [...]
There are those companies that have been around the digital out of home industry for years, becoming recognized for successfully building up partnerships and moving their companies to global levels. Two of these companies recently merged, forming what some are calling the first true digital signage merger yet. To cite the oft-quoted Lyle Bunn in [...]
The path to attaining investment and financing for digital out of home projects and companies themselves is a two way street that sometimes resembles rush hour in Los Angeles. According to Ira Terk, CEO of UR-Channel, featured in our first article and anchor to this series on DOOH Investing, one of the realities of digital [...]
“Think about what you don’t see” – Deryk Powell As seen in our introductory article to this Understanding Installation & Deployment Series with the help of Deryk Powell, COO of Velociti, installation and deployment costs on a digital out of home network or interactive technology can take between 10-25% of the total cost of the [...]
