Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]
No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]
The Complexities of Mobile
Sprint, the slipping wireless carrier that is a daily presence in USA Today, is doing everyone in digital out of home a favor. Instead of waiting for other marketers to lead the charge into mobile DOOH convergence, they are laying out the technology necessary to educate people about the ways to use their phones in [...]
As many outlets have reported, the World Health Organization has determined that cell phones can cause cancer. Some are discussing how this might be a major blow to the exploding mobile industry, as people will all of a sudden stop using their phones. A few are even comparing mobile devices to cigarettes, or other carcinogens. [...]
The remaining days are quickly being crossed off the calendar leading up to the InfoComm show in Orlando, Florida. This huge Audio/Visual technology show is the industry’s opportunity to show off its wares and new ideas for better communication. Last year Unified Communications demanded a lot of attention as bandwidth and connectivity has finally enabled [...]
With more information than ever at our fingertips, we have become smarter consumers. According to Dave Rodgerson at IBM, “we are all instrumented in one way or another.” Whether the technology is handheld, location-based, or in the home, “as a result of that technology, we are far more integrated with one another.” So what does [...]
RMG Increases Its Reach
How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]
Cool winds still blow in the Northeast, the warmer days are long overdue. Attentions are much focused on shedding layers, and around the country kids are anxiously awaiting their last days of school. Summertime draws people outside and, in the past, away from technology. But increasingly, people are bringing their technology with them. In the [...]
It was not long ago that emerging technologies viewed each other as nemeses, wary of developments that could cut into their fragile revenue streams. As the successful technologies grew, they began to see convergence as a benefit, and a way to reach ever more people: crucial in public facing engagement technology like kiosks and digital [...]
Wave On, Wave Off
Controlling digital signage is getting much more advanced, and fun.
