The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
Digital signage is a complicated animal that has often times bucked investors and project managers. But a new effort is underway to tame this beast, and what it provides goes beyond its name. The Digital Screenmedia Association this morning held a press demo for their new ROI Calculator, an advanced spreadsheet template that allows those [...]
The word scorching may not aptly describe all hot situations, but for most of the country it is an understatement this week as temperatures rise faster than the cap ex on a poorly planned digital signage project (zing!). Record temperatures from Michigan to Miami are limiting excessive movements, oppressing bodies with humidity, and increasing the [...]
Not everyone knows this, but consumer HDTVs are being used at an alarming rate for digital signage. Those who recognize the potential of the medium have tried to cut corners, or have brought their older HDTV out of the basement put it up on a wall, and hooked it to some content. Though cheap at [...]
Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]
How does a marketer, advertiser, or product pusher in general make their money? The answer might seem obvious. By achieving goals and increasing the sales of products and services of course. But some products are doomed to failure, and others need a lot of ingenuity and management to make successful. Since the competition is fierce, [...]
Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]
Everyone in the digital out of home industry knows that audience metrics, evaluated by a third party metrics agency, is the key to successfully selling advertising. The DP-AA has done a great job in trying to standardize how people define the reach and frequency of their network. But the learning curve of DOOH has been [...]
