There are those companies that have been around the digital out of home industry for years, becoming recognized for successfully building up partnerships and moving their companies to global levels. Two of these companies recently merged, forming what some are calling the first true digital signage merger yet. To cite the oft-quoted Lyle Bunn in [...]
Tagged with: 2011 • Ajay Chowdhury • announcement • ComQi • consolidation • digital out of home • digital signage • DOOH • dooh.com • doohsocial • Enqii • industry • InfoComm • interview • merger • Minicom • partnership • Ronni Guggenheim • technology • Tony Hymes
After a full year of promotion and planning, NEC’s VUKUNET, according to Pierre Richer, President of NEC Display, signed up more than 600 networks. Intent on making it easier to buy DOOH media and target campaigns, NEC teamed up with venture-backed DOmedia to improve efficiency. The result is a new marketplace coined DOmedia powered by [...]
Tagged with: 2011 • ad-exchange • advertising • advertising agencies • capitalization • digital out of home • digital signage • DOMedia • DOOH • dooh.com • doohsocial • growth • industry • interview • marketplace • NEC Display • partnership • Pierre Richer • press release • Rich Langdale • technology • Tony Hymes • venture • VUKUNET







