Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
When a bunch of DOOH experts get together to talk about how to address the challenges facing the industry, there is often an absent voice, that of the advertising agencies. So when there is an opportunity to hear from them, ears perk up. MediaPost, a trade publisher, recognized this, and made it a central focus [...]
Static signs are rapidly being replaced by dynamic digital out of home media, the only question about the growth of the industry is just how fast it will be.