Not everyone knows this, but consumer HDTVs are being used at an alarming rate for digital signage. Those who recognize the potential of the medium have tried to cut corners, or have brought their older HDTV out of the basement put it up on a wall, and hooked it to some content. Though cheap at [...]
Tagged with: 2011 • advertising • article • CETW • consumer HDTV • differences • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • education • industry • LCD • LED • NEC Display • networks • Pierre Richer • President • professional monitor • Richard Ventura • technology • Tony Hymes • video
After a full year of promotion and planning, NEC’s VUKUNET, according to Pierre Richer, President of NEC Display, signed up more than 600 networks. Intent on making it easier to buy DOOH media and target campaigns, NEC teamed up with venture-backed DOmedia to improve efficiency. The result is a new marketplace coined DOmedia powered by [...]
Tagged with: 2011 • ad-exchange • advertising • advertising agencies • capitalization • digital out of home • digital signage • DOMedia • DOOH • dooh.com • doohsocial • growth • industry • interview • marketplace • NEC Display • partnership • Pierre Richer • press release • Rich Langdale • technology • Tony Hymes • venture • VUKUNET







