How does a marketer, advertiser, or product pusher in general make their money? The answer might seem obvious. By achieving goals and increasing the sales of products and services of course. But some products are doomed to failure, and others need a lot of ingenuity and management to make successful. Since the competition is fierce, [...]
Tagged with: 2011 • advertisers • advertising • brand management • consumers • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • education • growth • industry • information • life pattern marketing • location-based services • locations • marketers • marketing budgets • mindset • national brands • networks • place-based media • rVue • SeeSaw Networks • spending • strategy • technology • theory • Tony Hymes
Content comes first, and understanding how to make a place have a certain feel is critical to successful digital out of home networks.
Tagged with: atmosphere • content • content strategies • creative agencies • digital out of home • digital out of home network • digital signage • DOOH • dooh.com • doohsocial • education • humor • interactivity • mobile • place-based media • return on objective • technology • Tony Hymes
