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RMG Increases Its Reach

On May 10, 2011, in Advertising, Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have […]

Lyle Bunn Does It Again

On February 16, 2011, in Digital Signage, DOOH, by Tony Hymes

A fascinating new whitepaper is a must read for anyone interested in the DOOH industry.

The Real Deal With 4G

On February 11, 2011, in Advertising, DOOH, Mobile, Technology, by Tony Hymes

Premature advertising in a high-spending industry can leave consumers disappointed.

Development of Mobile Great News for DOOH

On January 5, 2011, in Advertising, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

DOOH advertising on mobile phones will continue maturing this year, much to the delight of brand managers.