RMG Increases Its Reach
On May 10, 2011,
in Advertising, Convergence, Digital Signage, DOOH, Interview, Mobile, Technology,
by Tony Hymes
How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]
Tagged with: 2011 • advertising • Blue Bite • convergence • David Bruce • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • growth • interactivity • interview • mobile • mobile convergence • Near Field Communications • networks • NFC • Reach Media Group • rich media • RMG • smartphone apps • technology • Tony Hymes
Lyle Bunn Does It Again
On February 16, 2011,
in Digital Signage, DOOH,
by Tony Hymes
A fascinating new whitepaper is a must read for anyone interested in the DOOH industry.
Tagged with: 2011 • article • content • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • DOOHFinder • doohsocial • education • industry expert • information • Lyle Bunn • lylebunn.com • rich media • technology • Tony Hymes • whitepaper
Premature advertising in a high-spending industry can leave consumers disappointed.
Tagged with: 2011 • 3G • 4G • 5G • advertising • buffering • consumer advertising • data plans • digital out of home • DOOH • dooh.com • doohsocial • download speeds • growth • mobile • mobile advertising • mobile video • rich media • smartphone apps • technology • Tony Hymes • wireless carriers
DOOH advertising on mobile phones will continue maturing this year, much to the delight of brand managers.
Tagged with: advertising • Android • Apple iOS • convergence • digital out of home • DOOH • dooh.com • doohsocial • Forrester • Foursquare • integration • location-based advertising • Medialets • mobile • mobile apps • mobile payments • monetization • rich media • RIM • social media • Starbucks • Tony Hymes • Windows Phone







