Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
How does a marketer, advertiser, or product pusher in general make their money? The answer might seem obvious. By achieving goals and increasing the sales of products and services of course. But some products are doomed to failure, and others need a lot of ingenuity and management to make successful. Since the competition is fierce, [...]
Digital out of home networks, like any complex technological system, are comprised of a lot of moving parts; different softwares, media players, and screens. Once you compile a network of networks, things become exponentially more complicated. But as network ad-exchanges are seeing, there is strength in numbers and selection. rVue, a demand-side platform made up [...]
Gaining revenue from advertising is what every network operator wants, while finding your niche is important, so are some other factors to keep in mind. Digital Signage Expert Lyle Bunn shares some quick thoughts.