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Salespeople In The Age Of The Smarter Consumer

On February 7, 2012, in Retail, Technology, by Tony Hymes

Smart phones, smart grids, smart cars, smarties; everything these days is being chalked up to intelligence (Smarties are purely delicious). There has been and will continue to be, a lot of talk about a phenomenon called the “Smart Consumer.” These consumers are not measured by their IQs, of course, for it is often those with [...]

The LinkedIn Conundrum

On January 12, 2012, in Social Media, by Tony Hymes

It is an unspoken (but often cited) rule of LinkedIn that everyone accepts pretty much everyone else’s invitations. True, some people have their privacy settings high and require an email address first, but the vast majority of those who are linked in do not, and are therefore accessible by invitation requests to connect. This is [...]

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Selling DOOH: Individual Case Studies

On December 16, 2011, in Digital Signage, DOOH, Network, by Tony Hymes

In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Video Interview Series with DOOH.com Editor Tony Hymes

On August 11, 2011, in Advertising, Digital Signage, DOOH, Interview, Network, by Tony Hymes

Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]

The Curse Of Attractive Numbers

On July 7, 2011, in Advertising, Digital Signage, DOOH, by Tony Hymes

Everyone in the digital out of home industry knows that audience metrics, evaluated by a third party metrics agency, is the key to successfully selling advertising. The DP-AA has done a great job in trying to standardize how people define the reach and frequency of their network. But the learning curve of DOOH has been [...]

In A Crowded Field, Trust and Differentiation Key

On June 6, 2011, in Advertising, Digital Signage, DOOH, by Tony Hymes

A trove a new sales books can be found on shelves every single week. These books are filled with ideas, written by the world’s selling experts to inspire others to their success. Some of the ideas are great, some just motivational, some are redundant. But one thing all of these experts do agree upon: sales [...]

Counting People, and Eyes

On March 29, 2011, in Advertising, Data, Digital Signage, DOOH, Network, by Tony Hymes

Metrics are the biggest asset a DOOH network has, and the key to sales. The DP-AA recently released guidelines for the measurement of networks with the ultimate goal of enabling more ad spending. Without metrics, each sale happens on different terms, often with incorrect expectations. Kelly McGillivray, Chief Methodologist at peoplecount, a Canadian research firm, [...]

Think About Your Employees

On March 14, 2011, in Content, Digital Signage, Kiosk, Network, by Tony Hymes

While venue operators are increasingly embracing DOOH, some of the peope that see it are not customers.

The Ups And Downs Of DOOH Advertising

On February 2, 2011, in Advertising, Digital Signage, DOOH, Network, by Tony Hymes

Digital out of home advertising can be a tricky animal, especially from an ad agency perspective.