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Windows Phone Finally Opens The Shades

On January 26, 2012, in DOOH, Mobile, Technology, by Tony Hymes

Nokia reported better than expected sales this past quarter of their Lumia Windows Phone. Though Nokia is still reeling from their old Symbian operating system, there is finally some potential in the numbers. Over 1 million sold. There is however a lot of catching up to do in order to make Windows Phones into anything [...]

Smartphone Addiction: Goodbye to Patience

On January 9, 2012, in Mobile, Technology, by Tony Hymes

Mobile phones are rapidly altering how we approach everything in our lives. Now, instead of relying on knowledge and information retained in our brains, we have little need to remember anything. All of our contacts are in one place, and if we don’t have a direct phone number or email we have access to them [...]

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Remember When BlackBerries Were Cool?

On December 17, 2011, in DOOH, Mobile, Technology, by Tony Hymes

It is no surprise to anyone who has been using an iPhone for the past months (or years) but pick up a BlackBerry and it feels like an old remote control for the stereo that has been sitting in the garage since 2002. What once used to be a status symbol for business, where mid- [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

All Media Is Social

On June 24, 2011, in Advertising, Content, DOOH, Social Media, by Tony Hymes

No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]

RMG Increases Its Reach

On May 10, 2011, in Advertising, Convergence, Digital Signage, DOOH, Interview, Mobile, Technology, by Tony Hymes

How does one of the biggest digital out of home networks in the United States, with about 200,000 screens, further increase its reach to consumers? RMG (Reach Media Group) Networks has taxi networks, fitness satellite TV networks, downtown coffee shops, airplanes, and even the Caesar’s Jumbotron on the strip in Las Vegas, NV. They have [...]

Digital Summertime, Out of Home

On May 5, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, by Tony Hymes

Cool winds still blow in the Northeast, the warmer days are long overdue. Attentions are much focused on shedding layers, and around the country kids are anxiously awaiting their last days of school. Summertime draws people outside and, in the past, away from technology. But increasingly, people are bringing their technology with them. In the [...]

The Real Deal With 4G

On February 11, 2011, in Advertising, DOOH, Mobile, Technology, by Tony Hymes

Premature advertising in a high-spending industry can leave consumers disappointed.

Social Coupons Made Easier With DOOH

On January 31, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, by Tony Hymes

The incredible popularity and success of Groupon illustrates how social media can drive business.

Smartphones Are The New ATM

On January 20, 2011, in Convergence, DOOH, Mobile, Technology, by Tony Hymes

More mobile payment systems in North America are coming, and banks are capitalizing, but so should everyone else.