An interesting post from Paul Flanigan on DigitalSignageToday about the “Field Of Dreams” quote, If You Build it They Will Come, Really. Flanigan is an expert on creating a compelling experience and content is his charge. Now working with Saddle Ranch Productions, his blog experiate.net links to our DOOHFinder with some of his most educational [...]
Triple-digit Growth – Can the Digital Signage Industry Handle it? – Lyle Bunn
This is a guest article put together by Lyle Bunn regarding the upcoming Digital Signage Investor Conference By Lyle Bunn Sept. 20 2011 Recent analyst reports forecast ongoing double digital growth for the Dynamic Signage industry in terms of display shipments, advertising and overall industry revenues. DisplaySearch, iSupply, PQ Media, ABI Research, Northern Sky Research, [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
How does a marketer, advertiser, or product pusher in general make their money? The answer might seem obvious. By achieving goals and increasing the sales of products and services of course. But some products are doomed to failure, and others need a lot of ingenuity and management to make successful. Since the competition is fierce, [...]
With more information than ever at our fingertips, we have become smarter consumers. According to Dave Rodgerson at IBM, “we are all instrumented in one way or another.” Whether the technology is handheld, location-based, or in the home, “as a result of that technology, we are far more integrated with one another.” So what does [...]
Metrics are the biggest asset a DOOH network has, and the key to sales. The DP-AA recently released guidelines for the measurement of networks with the ultimate goal of enabling more ad spending. Without metrics, each sale happens on different terms, often with incorrect expectations. Kelly McGillivray, Chief Methodologist at peoplecount, a Canadian research firm, [...]
Cable advertising is becoming increasingly targeted by location, great news for DOOH.
…without misleading your clients.
When people in the digital out of home industry say “end user” they refer to the groups that buy the screens, but it is really much more complicated.
