The LinkedIn Conundrum
It is an unspoken (but often cited) rule of LinkedIn that everyone accepts pretty much everyone else’s invitations. True, some people have their privacy settings high and require an email address first, but the vast majority of those who are linked in do not, and are therefore accessible by invitation requests to connect. This is [...]
In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]
Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]
CETW Follow Up
As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]
The ability for digital signage to recognize who is in front of its screen has been pioneered by a number of companies to change the retail and DOOH advertising space. Targeting to a specific gender and age group vastly limits waste, and ensures that the experience is more relevant for the user. While it might [...]
Triple-digit Growth – Can the Digital Signage Industry Handle it? – Lyle Bunn
This is a guest article put together by Lyle Bunn regarding the upcoming Digital Signage Investor Conference By Lyle Bunn Sept. 20 2011 Recent analyst reports forecast ongoing double digital growth for the Dynamic Signage industry in terms of display shipments, advertising and overall industry revenues. DisplaySearch, iSupply, PQ Media, ABI Research, Northern Sky Research, [...]
Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case [...]
Customer Service lines say that they record some phone conversations for training or quality control purposes. The truth is, they record every conversation, to make sure that their agents don’t promise anything they can’t deliver. They also record conversations to justify hanging up on extremely rude and angry callers. Having a complaints department is a [...]
Starting today, August 11, DOOH.com will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed [...]
Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received. Coming from the advertising agency world, with an interest in innovation and new technologies, [...]
