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Calculating ROI

On July 26, 2011, in Advertising, Digital Signage, DOOH, Network, Technology, by Tony Hymes

Digital signage is a complicated animal that has often times bucked investors and project managers. But a new effort is underway to tame this beast, and what it provides goes beyond its name. The Digital Screenmedia Association this morning held a press demo for their new ROI Calculator, an advanced spreadsheet template that allows those [...]

Putting The Fun In DOOH

On July 14, 2011, in Advertising, Content, Digital Signage, DOOH, Network, by Tony Hymes

Is there a more enjoyable part of human nature than humor? Laughing brings out the best in us; chemically, endorphins; and emotionally, the need to share. Have you ever heard a joke and immediately felt the need to retell it? Well, social media now enables instant retelling, and with the power of mobile devices, it’s [...]

Aligning Brands With Locations

On July 13, 2011, in Advertising, Digital Signage, DOOH, by Tony Hymes

How does a marketer, advertiser, or product pusher in general make their money? The answer might seem obvious. By achieving goals and increasing the sales of products and services of course. But some products are doomed to failure, and others need a lot of ingenuity and management to make successful. Since the competition is fierce, [...]

Raising Capital & Defining Success

On July 11, 2011, in Data, Digital Signage, Interview, Operational, by Tony Hymes

Raising Capital & Defining Success The first couple of articles in our series on DOOH Investing featuring CEO of UR-Channel, Ira Terk, laid out information from the standpoint of the investor, looking at companies and how to enter the DOOH space. These articles discussed some of the different strategies available, including Terk’s strategy of finding [...]

The Value of DOOH Content

On June 30, 2011, in Advertising, Content, Digital Signage, DOOH, by Tony Hymes

There has been much talk about content, particularly expert Phil Cohen and his site cohenoncontent.com, it is obvious that the content in a DOOH network needs to be relevant and engaging. But one way that DOOH has differed from other media lies in the way it was conceived. Radio shows were created to send out [...]

All Media Is Social

On June 24, 2011, in Advertising, Content, DOOH, Social Media, by Tony Hymes

No one argues with the term social media, as our industry experts pick over the merits of digital signage vs. digital out of home. Yet though the term has been relatively new, the idea is as old as media itself. Word of mouth is an extraordinarily powerful business generator. Hundreds of years ago, when people [...]

The Complexities of Mobile

On June 23, 2011, in Advertising, Convergence, Digital Signage, DOOH, Mobile, Technology, by Tony Hymes

Sprint, the slipping wireless carrier that is a daily presence in USA Today, is doing everyone in digital out of home a favor. Instead of waiting for other marketers to lead the charge into mobile DOOH convergence, they are laying out the technology necessary to educate people about the ways to use their phones in [...]

Understanding Installation & Deployment Series, Pt. 2: Site Surveys

On June 10, 2011, in Digital Signage, DOOH, Interview, Operational, Technology, by Tony Hymes

“Think about what you don’t see” – Deryk Powell As seen in our introductory article to this Understanding Installation & Deployment Series with the help of Deryk Powell, COO of Velociti, installation and deployment costs on a digital out of home network or interactive technology can take between 10-25% of the total cost of the [...]

Multiple Strategies for DOOH Investing

On June 9, 2011, in Digital Signage, DOOH, Interview, Operational, by Tony Hymes

All of the buzz around DOOH has been attracting a lot of eyes from international and domestic investors looking to find target companies to acquire and/or grow. It is important that the different stages of investing are understood by the executives of these digital out of home companies to maximize their chances of success and [...]

OMG! Don’t 4get 2 speak 2 ur Audience

On June 7, 2011, in Advertising, Digital Signage, DOOH, by Tony Hymes

Languages have morphed, risen, and died throughout history, leaving the world with over 3,000 versions of communication today. Different languages are more than different words and symbols. Each language defines how people think about the world around them. A new language is emerging, based entirely on the written word, and it is rapidly growing in [...]