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Remember When BlackBerries Were Cool?

On December 17, 2011, in DOOH, Mobile, Technology, by Tony Hymes

It is no surprise to anyone who has been using an iPhone for the past months (or years) but pick up a BlackBerry and it feels like an old remote control for the stereo that has been sitting in the garage since 2002. What once used to be a status symbol for business, where mid- [...]

Selling DOOH: Individual Case Studies

On December 16, 2011, in Digital Signage, DOOH, Network, by Tony Hymes

In the ad sales process, there are many elements that must be brought to the table in order to grab the attention of marketers with budgets, and then to tap into those budgets. Career ad salespeople know this. Through a combination of smart emails, media kits, and relationships, they navigate the heavily-mined waters of the [...]

Not All DOOH Networks Are Good Ideas

On December 13, 2011, in Advertising, Digital Signage, DOOH, Network, by Tony Hymes

An interesting post from Paul Flanigan on DigitalSignageToday about the “Field Of Dreams” quote, If You Build it They Will Come, Really. Flanigan is an expert on creating a compelling experience and content is his charge. Now working with Saddle Ranch Productions, his blog experiate.net links to our DOOHFinder with some of his most educational [...]

How Many DOOH Networks Are Out There?

On November 16, 2011, in Advertising, Digital Signage, DOOH, Network, Technology, by Tony Hymes

Patrick Quinn, one of DOOH.com’s close friends and a former journalist who took his sleuthing capabilities to statistics, gets anonymous reporting from just over 200 DOOH networks (or DPN as he labels them, Digital Place-Based Networks) in North America for his forecast econometrics reports. In his recent talk at the CETW show last week in [...]

The Complete Digitizations Of Ourselves

On November 14, 2011, in Social Media, Technology, by Tony Hymes

People worry about security cameras in public places that track movements and record footage onto decks and hard drives just in case something happens. Some fret that this step into our privacy is taking things a bit too far, though security cameras now survey more acres of cityscape and even rural freeway sections. Most people [...]

CETW Follow Up

On November 11, 2011, in Advertising, Content, Convergence, Data, Digital Signage, DOOH, Mobile, Social Media, Technology, by Tony Hymes

As the carpet began to be rolled up the aisles yesterday afternoon, the attendees of the CETW show slowly started to move towards the exit and the unforgiving taxi landscape of 11th avenue at 30 minutes to 5 PM. Spruced by a solid show, most exhibitors were reporting an excellent collection of leads and, as [...]

Halfway Through CETW

On November 10, 2011, in Advertising, Digital Signage, DOOH, Technology, by Tony Hymes

The usual faces turned up at CETW in New York City yesterday as the engagement-oriented trade show sought to attract buyers and advertisers to a heavily under construction Javits Center on Manhattan’s west side. Underway are the efforts of digital signage, mobile, and kiosks providers to lure new contracts amid a market that is less [...]

Facial Recognition, The Cutting Edge

On October 11, 2011, in Advertising, Digital Signage, DOOH, Technology, by Tony Hymes

The ability for digital signage to recognize who is in front of its screen has been pioneered by a number of companies to change the retail and DOOH advertising space. Targeting to a specific gender and age group vastly limits waste, and ensures that the experience is more relevant for the user. While it might [...]

Triple-digit Growth – Can the Digital Signage Industry Handle it? – Lyle Bunn

On September 28, 2011, in Digital Signage, DOOH, by Tony Hymes

This is a guest article put together by Lyle Bunn regarding the upcoming Digital Signage Investor Conference By Lyle Bunn Sept. 20 2011 Recent analyst reports forecast ongoing double digital growth for the Dynamic Signage industry in terms of display shipments, advertising and overall industry revenues. DisplaySearch, iSupply, PQ Media, ABI Research, Northern Sky Research, [...]

Paying Tribute

On September 17, 2011, in Content, Digital Signage, DOOH, Network, by Tony Hymes

On the 10th anniversary of the September 11th attacks, many different forms of remembrance took shape. Across the nation, people showed their grief, sadness, honor, and resolve. In New York City, Presidents Obama and Bush inaugurated the 9/11 memorial. New York City was full of red white and blue, and it was easy to see [...]