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Striking A Balance With Your Digital Signage Project

On September 15, 2011, in Content, Digital Signage, DOOH, by Tony Hymes

Many of the more philosophically inclined can break down pretty much any scenario or aspect of the universe to a fundamental balance. Energy flows from here to there, tides rise and drop, the sun goes up and down. It is microscopic too, chemical equations must be balanced. And it is technical, as in the case […]

After A Hiatus, More

On September 14, 2011, in Digital Signage, DOOH, General, Operational, by Tony Hymes

After an end of summer vacation out west and some much needed time away, has some exciting plans for educational series coming up this fall. Look for the final interview with Deryk Powell, COO of Velociti about installation and deployment for digital signage, and a new series about the different ways to use social […]

Personal Digital Signage Pleasure: Michigan Football’s New Screens

On August 29, 2011, in Digital Signage, DOOH, Technology, by Tony Hymes

Normally I try to keep my personal opinions out of the articles that I write because I don’t want to overshadow the message. But this article is not one of those. This article is purely an excitement piece for the cherry on top of the delicious cake that is the University of Michigan Football Stadium […]

The Apocalypse: Securing Your Outdoor Advertising

On August 26, 2011, in Digital Signage, DOOH, Operational, Technology, by Tony Hymes

The doomsayers predicting the end of the world on May 21st, 2011 looked a little dumb once the date passed and there was no reckoning. Had they predicted this week for the Northeastern United States and there would’ve been a lot more people paying attention. A relatively strong earthquake and a hurricane. Two firsts for […]

Understanding Installation & Deployment Series Pt 3: Connectivity

On August 25, 2011, in Digital Signage, DOOH, Operational, Technology, by Tony Hymes

The physical infrastructure of a location where digital out of home technology is deployed is a big factor in the functionality and cost of a network. In Part 2 of our Understanding Installation & Deployment Series featuring Deryk Powell, COO of Velociti, we saw how important site surveys are of each location in order to […]

Do You Have The Time, To Listen To Me Whine?

On August 17, 2011, in DOOH, Kiosk, Retail, Technology, by Tony Hymes

Customer Service lines say that they record some phone conversations for training or quality control purposes. The truth is, they record every conversation, to make sure that their agents don’t promise anything they can’t deliver. They also record conversations to justify hanging up on extremely rude and angry callers. Having a complaints department is a […]

Digital In The Home

On August 15, 2011, in Advertising, Digital Signage, DOOH, Technology, by Tony Hymes

Looking around the screens flashed advertisements and content, some had audio, creating a mix-up between the primary and secondary entertainment. At night it was a bright as day. I am not writing about Times Square, the iconic Digital Out of Home mecca here in New York City, I am writing about a friend’s place in […]

Video Interview Series with Editor Tony Hymes

On August 11, 2011, in Advertising, Digital Signage, DOOH, Interview, Network, by Tony Hymes

Starting today, August 11, will be featuring a six part video interview filmed at the Digital Signage Showcase Theater at InfoComm 2011 in Orlando, FL. Host and industry leader Lyle Bunn, who has worked extensively with Tony Hymes in publishing major DOOH industry reports carried in USA Today and The Wall Street Journal, interviewed […]

Full Sail On The Four Winds Fleet

On August 9, 2011, in Digital Signage, DOOH, Kiosk, Technology, by Tony Hymes

The best digital signage projects are the ones that are managed continuously and easily after deployment. The software that powers digital signage is the portal for both managers and viewers, and it’s what end-users spend the most time with over the life of a project. It needs to be good. Four Winds Interactive, a digital […]

rVue’s Audience Mindsets, New DOOH Thinking

On July 28, 2011, in Advertising, Digital Signage, DOOH, Network, by Tony Hymes

Putting yourself in the mindset of the consumer is a valuable part of a media planner’s training. With DOOH, planners have the ability to select networks that deliver their message in the time and place it will be best received.   Coming from the advertising agency world, with an interest in innovation and new technologies, […]