The Complexities of Mobile
On June 23, 2011,
in Advertising, Convergence, Digital Signage, DOOH, Mobile, Technology,
by Tony Hymes
Sprint, the slipping wireless carrier that is a daily presence in USA Today, is doing everyone in digital out of home a favor. Instead of waiting for other marketers to lead the charge into mobile DOOH convergence, they are laying out the technology necessary to educate people about the ways to use their phones in [...]
Tagged with: 2011 • advertising • Android • Bluetooth • call to action • convergence • coupon • digital out of home • digital out of home media • digital signage • DOOH • dooh.com • doohsocial • interactivity • location-based marketing • mobile • mobile convergence • mobile marketing • movie theater • Sprint • strategy • technology • text messaging • Tony Hymes • WiFi







