While venue operators are increasingly embracing DOOH, some of the peope that see it are not customers.
Tagged with: 2011 • audio component • Blockbuster • Christmas • content • content strategies • digital out of home • digital signage • DOOH • dooh.com • doohsocial • Duane Reade • employees • interactivity • kiosks • music • networks • RedBox • sales • technology • Tony Hymes • venue operators
Static signs are rapidly being replaced by dynamic digital out of home media, the only question about the growth of the industry is just how fast it will be.
Tagged with: 2011 • advertising • competition • content • digital out of home • digital signage • Digital Signage Expo • DOOH • DOOH Advertising Summit • dooh.com • doohsocial • End users • falling costs • growth • innovation • network operators • networks • Patrick Quinn • PQ Media • profitable margins • technology • Tony Hymes • trends • venue operators
When people in the digital out of home industry say “end user” they refer to the groups that buy the screens, but it is really much more complicated.
Tagged with: 2011 • advertising • Anonymous Video Analytics • content • digital out of home • digital signage • Digital Signage Expo • DOOH • dooh.com • doohsocial • education • End users • mobile • networks • retail • return on objective • spending • technology • Tony Hymes • venue operators • viewers







